BA Global Talent is seeking an on-site Marketing Specialist in Miami, FL, to join a global company specializing in lifting and material-handling solutions, with operations across the U.S., Latin America, and Europe. This role is ideal for a marketing professional eager to step into a more impactful position, ready to take broader ownership of initiatives, and play a key role in shaping and driving the company’s marketing efforts across regions.
The role blends strategic planning with hands-on execution, encompassing digital marketing, SEO, content development, and campaign management across e-commerce platforms and B2B channels. The ideal candidate is both data-driven and creative, capable of adapting campaigns to diverse markets while ensuring brand consistency. The Marketing Specialist will work closely with sales, operations, design, and executive leadership, contributing to high-impact decisions and ensuring marketing initiatives are closely aligned with business growth and commercial objectives.
Responsibilities:
SEO & Digital Marketing:
Develop, implement, and optimize digital marketing campaigns across marketplaces (Amazon, eBay, Walmart), Google Ads, and social media platforms.
Monitor SEO performance and web traffic, updating product content and keywords to increase visibility and conversions.
Analyze campaign performance (CTR, conversion rates, ROI) and prepare monthly reports with actionable insights.
Manage marketing strategies across the U.S., Chile, Colombia, and EU markets, ensuring brand alignment while adapting to regional needs.
Content Creation & Management:
Create and manage promotional content, including email campaigns (Mailchimp), product flyers, and social media posts.
Collaborate with sales and graphic design teams to align marketing materials with commercial goals.
Take ownership of all marketing communications, setting priorities, and ensuring timely delivery.
Apply creativity, problem-solving, and organizational skills to continuously elevate ads, sales strategies, and brand positioning.
Qualifications:
Must be based in Miami.
Must be a U.S. citizen or a U.S. resident
Minimum of 5 years of experience in marketing, ideally in e-commerce or B2B (experience in B2B industrial products or related industries is highly valued).
Languages: Strong English skills, both written and verbal. Spanish is strongly valued. Knowledge of Italian , Portuguese, German, or French is a plus.
Solid knowledge of digital marketing tools and analytics platforms.
Experience running multi-country marketing campaigns (U.S., LATAM, and EU).
Proven ability to lead marketing initiatives from planning to execution.
Strong communication and copywriting skills in English (Spanish is a plus).
Highly creative, proactive, independent, and results-driven professional.
Experience coordinating with international teams across time zones.
Experience in budget management and ROI optimization.
Skilled in market research and competitive analysis.
Collaborative team player with cross-cultural awareness.
Proficiency with creative/design tools (Canva, Photoshop, Illustrator) and AI platforms (ChatGPT, analytics, content generation).
Perks:
Opportunity to lead marketing for a global industrial brand.
A dynamic, entrepreneurial environment where new ideas are valued.
Direct impact on company growth and international expansion.
Competitive compensation package.
On-Site: Miami, Florida
Schedule: Full-Time
Only resumes submitted in English will be considered.
All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
BA Global Talent connects professionals across the Americas with meaningful opportunities at U.S. companies. We specialize in remote recruitment, HR operations, and workforce solutions, with a strong focus on transparency, support, and long-term success. At BA , you're never just a placement; you're part of a team that values growth, autonomy, and impact.
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